2017 IW Winners

Young Entrepreneur of the Year - Thunder Bay

Sherri-Ann White

Sherri-Ann White

Generosity of time and spirit, combined with the innate curiosity to learn and keep moving forward, is what defines Sherri-Ann White.

The Thunder Bay native and owner of A Beautiful New You is known by her nominators and the loyal patrons who frequent her esthetician services as a caring and giving community-minded individual who makes everyone feel special.

As a proud graduate of Leadership Thunder Bay and the PARO Centre for Women’s Enterprise, White is always quick to lend a hand, donate to a worthy cause, or celebrate the success of others.

Going into business for herself as an esthetician meant some early struggles in building a regular clientele in a competitive atmosphere.

But she persevered, worked long hours and side jobs, while focusing on providing personalized attention to each individual client rather than run a production-line studio.

She discovered her niche in Thunder Bay by offering mobile services, providing pedicures, manicures, gel nails, waxing, threading, facials and relaxation massages for wedding parties, seniors, and a variety of clients of all ages.

“I’ve always focused on customer service rather than making more money, and that’s part of the reason I decided to go out on my own. I always valued giving better customer service or natural products because it means you’re taking the time with them rather than rushing through service.”

Though she rents space at a local salon, 90 per cent of her business is the mobile service, a unique luxury enjoyed by many of her loyal base of clients.

“There’s nothing sweeter than getting welcomed into people’s homes, and they’re usually quite generous. I’m always offered tea and coffee and whatever baked goods they have that day.

“It’s a beautiful feeling when they welcome you and you feel at home in their home.”

Born with cerebral palsy, the 30-yearold White was once told there was little chance she would be able to walk or run like typical children.

But other than walking with a limp, White said nothing has held her back, as a few local modelling gigs at fashion shows and advertising photo shoots will attest.

In addition to her business, White has many volunteer commitments with the Alzheimer’s Society and Camp Quality, Blue Sky Community Healing Centre, and other foundations and community events.

Her active involvement in PARO and the Leadership Thunder Bay’s alumni committee has opened new professional doors, given her mentors and role models, forged many lifelong friendships, and connected her with many other inspirational local entrepreneurs her own age.

Her future aspirations are simply to continue to grow personally and professionally.

“I always keep moving,” said White. “If you can get a product better for your customers, find better and safer ways of trying to do what you do best, without feeling like you or the customer is being rushed, then I think that’s what it’s all about in providing a superior service.”

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